Looking at ads and designs that are out there, it is evident that advertisements and graphic design is moving to delivering an experience. Everyday we are targeted by ads and products that promise us that we will feel good or better if we try what the advertisement has to offer. I will have to say that this is the best way to hit the target because people want to see the outcome for using the promoted product.
A great example in my opinion is the IPod ads that ran few months ago. Why is this good example and effective? It’s because it offered an experience that listening to IPod brings. This is probably one of the reasons why I purchase one myself. Watching the commercial ads made me feel that owning an IPod is the best decision I could make when deciding to purchase a quality product.
Let’s face it, as graphic designer I believe that the best way to hit a target’s interest is to find out the most appealing experience they would like to have. This is also why in my opinion music videos today are successful to younger teens because they offer sexuality that seem to be successful although the lyrics do not make any sense at all.
Overall, I believe that in the end ad graphics and graphic design will lead to a total experience delivery. Because people likes to feel good and see the experience they will get when using a product.
Source: Apple Ads
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