
I was browsing ads of the world and I saw this ad about a show doing a special about genealogy. At first I thought that this ad was an ordinary ad until I carefuly examined it and find that the photo is made out of nude models of every race. I was shocked when I discovered this and I realized the great concept behind this ad piece. The message comes across strong and at the same time it is fascinating how this ad piece have been made.
The only problem with the ad is that it is not distinctive enough to realize that the face is made out of nude models since they are very small. Otherwise, it still works
Advertising Agency: RazorJunior, Sydney, Australia
Creative Director / Art Director: Josh Moore
Copywriter: Nigel Clark
Photographer: Andreas Smetana
Agency Producer: Danielle Solden
Retoucher: Electric Art
Source: Ads of the World
1 comment:
Personally, I think the art direction doesn't work for me at all. Visually it shocks people, but do you find that attractive???
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